New Launch: Este Lauder Pure Color Collection

The Pure Color Collection

The new vision in color for eyes, lips and nails, as seen through the eyes of Tom Pecheux, Creative Makeup Director. Transforming ordinary color and making it extraordinary.

ELPureColor

Pure Color Eye shadow:

ELPureColorEyes

PRODUCT DETAILS
Eyeshadow that makes eyes come alive.

True Vision™ technology transforms ordinary color and makes it extraordinary.

Smoky shades are smouldering, bright shades are brilliant, light shades now light filled.

Your eyes are ultra expressive. Prepare to make an impression.

TRUE VISION™ COLOR

  • Maximized color impact
  • Magnified vibrancy, clarity and dimension
  • Amplified brilliance

HIGH VISIBILITY FINISHES
Each Pure Color EyeShadow shade comes in one of four distinct finishes:

  • Matte: rich, velvety suede
  • Satin: soft, lustrous sheen
  • Shimmer: prismatic-pearl shimmer
  • Metallic: sparkling, glittering metallic

HIGH PERFORMANCE WEAR

  • Color adheres velvety smooth, without creasing.
  • Blends easily.
  • Long-wearing. Stays color true. Won’t fade.
  • Sleek compact includes applicator and mirror.

FORMULA FACTS

  • Ophthalmologist-tested
  • Fragrance-free

SHADES

ELTrueColorEyeShadow

Pure Color Lip Gloss:

PureColorGloss

PRODUCT DETAILS
Lip Gloss with the power to light up your face.

True Vision™ technology transforms ordinary color and makes it extraordinary. Imagine what it will do for your lips.

In a wide range of wearable shades with lasting shine for a lasting impression. You’ll want them all.

TRUE VISION™ COLOR

  • Maximized color impact
  • Magnified vibrancy, clarity and dimension
  • Amplified brilliance

HIGH IMPACT FINISHES
Each Pure Color Gloss shade comes in one of three distinct, multi-dimensional finishes:

  • Mirror Shine
  • Luminous Shimmer
  • Dimensional Sparkle
  • All with sheer-to-medium coverage

HIGH PERFORMANCE WEAR

  • Feels light and luscious, never sticky
  • Drenched with conditioners
  • Flexible-tip applicator hugs every curve of your lips
  • Smooths on precisely, stays on perfectly

SHADES

ELPureColorGlossShade

“Gloss brings sensuality to a woman’s face.”
-Tom Pecheux, Estée Lauder Creative Makeup Director

Pure Color Blue Dahlia

ELPureColorBlueDahlia


For More information on Pure Color Collection please visit Estee Lauder’s Website:

www.esteelauder.com/purecolor

NOTE: The above information was provided by PR/Company.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s